All foodservice and hospitality representatives read, on average, at least half of the editorial content of the magazine. The average is higher for restaurants, where ¼ of respondents read 75-100% of the magazine.
More than 50% of respondents said that HRB expert magazine is read by four more people, usually work colleagues (93%).
Most HRB expert readers are influenced by the information in the magazine when making a business decision, considering it useful for their job.
About 80% of the readers are interested in the advertising in the magazine, considering it useful or very useful.
Source: Hrb expert readers’ satisfaction study accomplished by Nielsen during August – September 2008